-What is it: Why do you need to perform search engine optimization and website promotion, promotion services, basic knowledge in This concept conceals the complex development of the website and its rise to one of the highest positions in search engine results. Website promotion can be defined in another way, that is, as a channel to attract website traffic and a tool to influence search robots to gain a leading position in search results. Asked a question, why is it so important to rank at the top of search results. The answer is given by the statistical information of the search engine for commercial queries (that is, queries that reflect the user’s purchase intention). Of the total traffic, 96% are on the first page of search results, from 61% to 81%-in lines 1-3. Any businessman will be happy to draw this kind of attention to his company (brand, product), so it is important to make every effort to attract the leader of search results.