Has become the slogan of its social advertising period

Has become the slogan of its social advertising period
A brief history of social advertising

There was a time in its history when the term itself was only related to business or commercial advertising. It seems that this is the direct purpose of advertising. However, since ancient times, it has developed almost in parallel with commercial advertising, and political advertising has also appeared. This classification logically integrates another type of advertising, which has just begun to spread in my country. Of course, this is social advertising. The advertisement conveys a message that promotes a positive phenomenon. Professionals create it for free (it would be more correct to talk about the moral stance of rejecting profit), and the time and space of the media is also non-commercial" (,.,., St. Petersburg, 2000. Non-profit advertising-sponsoring or advertising on behalf of non-profit organizations to encourage donations, encourage people to vote for others or raise public awareness. "( and, Publishing House, 1996. ). In our country, social advertising first appeared in 1996-96. Broadcast on all CCTV channels of the project. Later people learned that its founder was the Advertising Committee, which was established in Moscow on the initiative of an advertising company. He is one of the most active promoters of social advertising. He is very interested in the development of social projects in our country and contributed to the passage of social advertising legislation. . Brunkov believes that social advertising all over the world is an important part of the world outlook and social moral health. He is writing:. They are very close to the goal of non-commercial advertising, that is, it tries to change the behavior of society. Therefore, it is recommended to combine all the terms used by different researchers: advertising-a concept-social advertising. Officially, the history of social advertising began in the early 21st century. In 1907, a community organization produced the first public service announcement, calling for the protection of Niagara Falls from energy companies. In the crisis situation during the war, the special meaning and purpose of social advertising are constantly increasing. During the First World War in 1918,. Recruitment posters were very popular in the United States, and his uncle urged him to recruit new soldiers to join the army. Its conception and composition are reminiscent of the widespread appeal in Britain and the famous poster in the Soviet Union in the 1921s. There is evidence that the Soviet version is a fairly accurate reference to Western model thinking. All of these examples may just be the historical-political nature of one type of advertising, if they were not part of the social advertising campaigns carried out by wartime states or public commissions.

During the First World War, the U.S. government carried out competent work on the people through propaganda or spontaneous crisis public relations. A press committee was established. Together with the people, he explained the reasons, motives and process of the war, and why the war must be won. Other effective activities have also been carried out, such as free military recruitment announcements, military parades and the sale of government bonds. All of these activities combine social advertising and relatively speaking, Solen adirondack and accomplish the task brilliantly. There are reports that U.S. President Eisenhower said that every dollar spent on telling the American success story is spent on weapons. " During the war years, he solved the problem of mobilizing the country for victory. Just like during the First World War, he solved the problem of recruiting recruits to the army, selling military bonds, encouraging the construction of Victory Park and sending it to the front. After the war, the Security Council took over the task of coordinating public service announcements. Nazareth used the motto to spread information about his activities and mission. A large number of various associations and trade unions put forward requests to the media, asking them to provide free advertisements. The television company of CBS receives about 6000 social project proposals every year and places more than two dozen social advertising inserts for free. Due to the increase in the amount of social information, many media are forced to restrict the provision of free air and printing space for non-profit organizations’ social advertisements. Therefore, not all social advertising is free. For the advertising activities of non-profit media organizations, although the fees are small, they start to charge fees and provide great discounts for the placement of these advertisements. Another thing is to join the public service advertisements of public organizations: air force, navy, army, post, government agencies and departments. In the 1970s, the United States cancelled its electoral service, and there was a problem of recruiting volunteers to join the army. Then a large-scale campaign was conducted to attract young boys and girls into the army. The Ministry of National Defense currently uses company advertisements. For example, the annual budget in 1991 was approximately US$20.1 million, most of which was used for TV advertising. Many state governments also use. For example, Ohio announced the provision of ordering services for industrial issues, North and North cooperated with image advertising, in the state as a typical rural state. Of course, California promotes comfort and entertainment. These examples illustrate the relationship between society, politics and commercial advertising. Therefore, in terms of objectives, social advertising may coincide with politics, politics, and the country during the war (here, in some Moscow company terminology, social advertising is closely intertwined with the so-called -or- elements) political consultation) . Separating social advertising from the listed advertising types is the subject of another study. However, we have noticed that there are signs that we can talk about the participation of social advertising in state institutions and political movements as a special part of advertising campaigns. The development and authority of social advertising has now developed so fast that the largest commercial companies conduct their own social advertising campaigns. For example, Avon's advertising campaign for breast cancer prevention is widely known in the United States.

The American Advertising Federation holds an advertising competition every year, in which the best social advertising works in the public service category. Competition is an indicator of social problems. In recent years, the themes of work include themes of fighting against smoking, AIDS and prostitution. For example, the winners of these nominations are billboards produced by and | advertising companies. Design consultants provide prostitution posters with slogans. In a series of videos of ordinary people talking about their problems, events, and fate, social factors are crucial. The vassal of political advertisements appeared in the second part of the pre-election-Yeltsin appeared in commercial advertisements (though there may be other politicians). 91% of people began to feel positive about voters, and this fact determines the success of this promotion.
Overall, good social advertising is a good indicator for politicians to control the mentality and attitude of voters. This has been successfully confirmed in recent years, especially in the Russian election campaigns in the region. The political campaign led by the mayor of Yekaterinburg conducted a pre-election campaign against the general election in the Duma region. , Based entirely on political soft social advertising technology. The well-known campaign slogan-(variant) soon entered daily urban folklore and was even reflected in a series of local anecdotes.

Recently, the popularity of social advertising has caused its symbols, themes, techniques and even slogans to penetrate into commercial advertising. For example, on a main street in Perm, there is a billboard with a slogan written in large fonts, and the color design is good: there are no logos or other graphic symbols. You can only read the signature: when you are close to the protective cover. We have a typical example of using social slogans and values ​​for business purposes (this slogan is mainly related to social motivations and procedures. For example, the same text is one of the slogans of a series of billboards for social programs developed in Yekaterinburg in 2001) . The characteristics of the dissemination of campaigns for women’s rights in some Muslim countries, such as Kyrgyzstan and Afghanistan Catchy Lawn Care Names & Lawn Care Slogans