The market demand of the new information market generates sales

The market demand of the new information market generates sales

Information marketing function, information marketing type-information business

The marketing activities of information companies depend on the execution of functions, as shown in Table 1.14. The information service industry is constantly being affected by new information technology, tool development, and competitive distribution of commercial information.

Unlike many industries, the information industry has no stability at all: a previously unknown technology appears every two to three years, which stimulates the search for new areas of information business. The use of information marketing in information structure activities can correctly evaluate the existing relationship with consumers, and rationally use the specific functions of information production to improve the scope of information products.
Information marketing enables the information structure to reasonably solve market problems, make full use of its production and market opportunities to obtain high profits, and plan its activities in consideration of the development trend of the information market.
Table 1.14 summarizes the recommended types of information marketing based on the Clyman gameloft demand for information products and services. In the case of negative demand, most consumers will reject the quality of the product or service. In this case, the overall demand for a particular or a given manufacturer is negative.
First, the potential needs can be transformed into actual needs by creating new or improved ones, which can meet user needs at a new qualitative level. The traditional use of information technology encourages the creation of fundamentally new information, so fundamentally new ways to stimulate sales and pricing are needed.
This typeof marketing is closely related to the product life cycle, and its purpose is to provide market novelty for products and redirect the information structure to new markets. Seasonal consumption of products is more common in consumer products. This situation can also happen to information products, because there are holidays, during the holidays, economic and production activities decrease, and sales in the market will also decrease. However, for, demand and related products of the information market and information industry will fluctuate. Therefore, it is necessary to pay attention to the market in other areas of the information industry-for example, considering the production trends of, terminal equipment, operating systems, etc.

Use it when the requirements and the function of the information structure exactly match. In order to stabilize demand (limit the influence of competitors), it is necessary to carefully implement the price policy, provide advertising work purposefully, and constantly carefully check the amount and appropriateness of marketing activities. If it is impossible to meet high demand, prices will rise, and advertising efforts will be reduced or even stopped. But in order not to lose potential consumers, the sale of licenses was introduced. In the Ukrainian information market, we are not talking about raising prices or stopping advertising activities. Therefore, we have not taken de-marketing measures. However, it is entirely possible to sell licenses for the production of software products or assembly from components to meet unsafe market demands.

As far as the welfare of the entire society and its members is concerned, this rule applies in the case of irrational needs. Its activities are: stop the release of goods, remove them from the distribution network, and promote the refusal to consume such products. For example, computer games with aggressive content can be solved by simply banning or stopping production, because the black market will only increase sales. It is not obvious when changing rapidly. Consumer needs are formed by explaining new advantages and features, new delivery methods, organizing consumer training courses, warranty support, consulting points, sales revenue, distributing software demo versions, and free use for a certain period of time.

Developed strategies to encourage the dissemination of marketing information to others, thereby creating the potential for its impact to grow exponentially. On the Internet, viral marketing is often called. The structure of information marketing depends on the demand for, as shown in Figure 1. 1.6.
The marketing concepts of information products and services may be quite different from each other. The marketing research conducted by government and commercial service organizations is completely different. Therefore, theoretical research still focuses on economic issues, which is a comprehensive study of information markets, economic modeling, and forecasting of demand and pricing. Business research is empirical. Behavioral science is introduced from outside of marketing and is reflected here in the form of studying consumer behavior in the process of searching for necessary information. According to the specific type of goods, the nature of the market, the market capacity and other factors affecting the seller, the marketing activities may be very large, and will be differentiated according to the product and the target. Mass marketing means that the seller organizes mass production, distribution and promotion of a product to all buyers on the basis that everyone is attracted by him. The argument for this concept is relatively low cost, low price and huge potential market.

When the quality, size, packaging, etc. of two or more products produced by the seller are different, the marketing shall be differentiated by product. The reason for this decision is competition, and competition is intensifying among manufacturers of similar products.

Targeted marketing, where the seller subdivides the market and manufactures products for a specific type of buyer (such as a dieting buyer).

In developed markets, a certain amount of goods will occur, which inevitably occurs after the mass market is full of goods. If this happens under the condition of the command management system, the producers who are subject to plan objectives do not use the opportunity of market segmentation to increase income, then under the condition of economic independence, enterprises can use more ways to increase profit. Simple 8 Step Demand Generation Strategy