The company’s sales services sell each other within its own framework

The company's sales services sell each other within its own framework

Marketing Mix 4: Concepts and Examples (for my blog in the magazine)-Marketing is a philosophy of life
In order to increase revenue, companies sometimes need to organize and coordinate 4 or 7 marketing mix elements.
Within the company, management can achieve its market goals. The physical environment that defines the conditions for cooperation with customers or customers.
The number of elements used largely depends on the specific market in which the company operates. For example, if the company is a manufacturer of consumer goods in high demand, 4 rubles will be sufficient in most cases. In the 2 market, the company's success depends to a large extent on the skills of the sales manager and the coordination of the work of various departments, so 7 complexes are increasingly used. In the service area, 7 is usually used. If the company operates in a mixed format (for example, selling products through an intermediary and its own branded retail network), each direction will use its own marketing mix. Usually, in projects, 7 complexes are also used. At the same time, three additional elements were considered through online platforms and communication channels with consumers. This is the foundation that no one can work anywhere. 7 is an extended model applicable to each type of business, and only expresses the influence of other factors more or less. It is impossible to establish an effective marketing system without considering the environment and processes that occur in the market and the company's internal processes. All its elements are closely connected and have a strong influence on each other. For example, in regional fast-moving consumer goods and markets, as the federal government expands to the eastern part of the country, local network associations have emerged, and they have agreed to maintain prices and product categories to maintain their consumers and market share.
When forming a pool of marketing activities in promotional elements, we always observe what competitors do to provide more interesting offers. We will not ignore the neighboring market, because there can be many promotion ideas for reference. For example, why not shoot a video on how to assemble a deformed staircase; if a company in a related industry shoots a video, how to properly paste a wallpaper or show novelty in a retail store, why not shoot a video, even though this is not common in our industry? This is extremely important not only in the service sector,but also in the 2 markets. In a complex market with complex products, the development of employees and their customers is one of the most important areas of the marketing department. Companies that have been trained to work Goodlow pizzadili rampant with their products have gained a huge competitive advantage in the market due to the formation of an expert image in their field, and their employees are ready to transfer their knowledge for free. Our company regularly trains account managers on new products and sales techniques. The marketing complex penetrates into all levels of company management (Figure 1). On this basis, implement strategic marketing plans, and demonstrate investment projects and business plans. It also forms the basis for developing the company's brand and product positioning, business policies, annual and quarterly plans and budgets.

At the operational level, what is formalized in the form of these documents is that 4 or 7 are the rules of the game and a guide for marketers to take action. At the same time, according to the company's field of activity, other elements of the marketing complex are either separately prescribed or reflected in the subsections of other elements (usually the most commonly used). This is the individual elaboration and management of each element. This is what caused a lot of losses. It is important to understand and always consider that any change in one of the elements will inevitably take place immediately or with delay, while other elements will also change. The company decided to adjust its positioning from the low-price segment to the mid-price segment (price). She not only needs to revise the pricing policy, but also needs to change product attributes (increasing consumer value) and packaging design (product), communication channels (promotions) and possible sales channels (location). As part of its development strategy, the company plans to enter a (local) market in one of the CIS countries. Use the most effective tools and communication channels in the local market (promotion) to implement the promotion plan. At the strategic and tactical level, the director or person in charge of the marketing department is responsible for setting goals and defining the list of activities for marketing mix elements. They can form the basis for formulating annual or semi-annual marketing and sales budgets. You can use the following questions to clearly review the current status of your marketing mix. What are the key issues in the interaction between the marketing department and the sales department? What are the key issues in the interaction between the marketing department and the financial department? What are the key issues in the interaction between the marketing department and the purchasing department?
What are the key issues in the interaction between the marketing department and the quality control department?

Consumers are required to provide dynamics and reasons for complaints, transmission of complaints, product inspection requests (confirm or refute the existence of any ingredients, quality, characteristics, etc.) Design standards for premises, sales areas, offices, printing industry, etc.
What is the field of external marketing analysis?

In addition, when conducting an audit, it is important to consider the specific conditions of the industry and market in which the company operates.

A company operating in the federal grocery market has suffered losses for two consecutive months without increasing prices without following competitors due to rising raw material prices. Due to the long-term conflict situation between management personnel, the purchasing department formulated reports and forecasts on the price dynamics of raw materials and reported them to the marketing department from time to time. As a result, due to the increase in the manufacturer's shipping price, the shelf price cannot compensate for the increase in production costs. The company does not have a continuously competitive product classification system and price monitoring (shelf prices) in major federal chains. Employees in the online sales department will regularly take the initiative to unload goods from the category manager. The main competitor that has the greatest impact on the company's product sales in each product category. When formulating marketing strategies to increase the perceived value of products and maximize the company's long-term profits, every marketer relies on the well-known 4. At the same time, everyone inevitably encounters real life, which greatly adjusts the scenario, especially in the price element. If every self-respecting expert anticipates exchange rate fluctuations, the influence of regulators in the form of a federal trade network is sometimes unpredictable.

In pricing, manufacturers rely on the cost of the product, the product's price positioning to the end customer, and the market conditions of competitors' similar products. At the same time, first of all, the place element of online retail has made a huge contribution. The company can have qualified sales managers, competent product introductions, clear price positioning and transparent sales prices through sales channels. However, the Internet can unilaterally put the company's products in position and undermine the positioning of other companies with similar transaction formats. With the increase in trading profits, the same situation is possible, which will lead to deviations in the final assumption of the final customer's price positioning.
The larger the manufacturer, the easier the dialogue with the network. For local manufacturers, it is difficult to keep their price positioning within the limits. Conduct constructive negotiations on establishing product price positioning for end customers.

Every buyer should get quality products for the money they spend. The cost of the product must meet the buyer's expectations. This is a key challenge in the marketing mix.
Closed three months after opening near the subway station. It cannot compete with the other 16 points within a 201-meter radius. When developing the project, the location was not thoroughly analyzed. Without considering the explosive interest of consumers in selling coffee, this has aroused the desire of many entrepreneurs to open stores of this type. No unique recipes or coffee are suggested. The design of the cup is simple, not attracting people's attention, nor inspiring people's desire to share on social networks. In the absence of uniqueness, higher prices cannot be justified. Due to fierce competition, this was involved in a price war and lost.

Those who saw the queue immediately turned to the competition point with faster service. In order to save costs, the recruited students do not have much work experience. Lack of technology leads to a long coffee preparation process. Companies operating in the transportation and logistics services market have low customer satisfaction with the services they provide. In one year, the permanent customer base decreased by 36%. During the year, the customer service department replaced three managers. The manager’s incentive mechanism got worse twice, leaving two key experts. At the same time, the company has no clear development strategy. This inevitably leads to an increase in the number of delays in customer response and receipt of complaints. The new department manager recommends the introduction of new service types, and the manager informs customers of new opportunities. However, the project has not yet been completed, so customers are constantly rejected due to the inability to provide services. After reviewing, eliminating defects and establishing a transparent and effective marketing system for the company on the basis of the plural of 4 or 7, the company can only improve efficiency through internal reserves. As our experience shows, this year's revenue growth may increase from 5% to 16%. Determine the cost of research and implementation projects for each specific request. How To Sell Any Product, Program or Service Using This One Strategy