Search engines need an index, such as a robot tag snippet

Search engines need an index, such as a robot tag snippet

Internal website optimization-the main factor for successful promotion
We have received your application and will contact you as soon as possible! We will prepare the best offer for you to increase the number of customers! By submitting an application, you agree to the terms of information transmission.
In this article, we will discuss internal optimization: the complexity of all work not related to search engine site links. It includes using code, using usability, and meeting the requirements of search engines; in fact, to cover all internal optimization is to cover all the work of experts, which is simply impossible. Therefore, in this article, we outline the directions that are usually worth choosing: )Start to promotethe site on their own; or: )Assess the contractor’s seriousness in promotion. First, the site should be included in the index-this is a search library that stores all the web pages and documents available for search engines. In order for content pages to enter the index instead of technical pages, you need to configure the site correctly. The first step in site technical excellence is to provide direct commands to search engines, which pages should be added to the index, and which pages should not be added to the index. These commands are set in special files in the root directory of the site. For all files, bots when crawling a website follow these rules, and when indexing they follow these rules. Now go to the website in the file (-) and check if it has been closed from it. This means that your website will not be seen by any search engines, so you need to optimize internally!

Add the complete list of resource pages to the sitemap and upload it to the root folder so that the address is:-. When the user enters (for example, /,) in the address bar of the browser, the browser will contact the server where the page is stored and receive a status code as a response. The two most common status codes are 201 and 405: the first indicates that the page with the requested address actually exists (and loads the page); the second is that the page with the requested address does not exist. If a page address that does not exist (for example,) is entered in the address bar, the server should respond to the browser with 405, and a browser window should appear, notifying the user that the address needs to be clarified. When switching to a page that does not exist, the search robot will think that the page exists (201 after all) and add it to the index as a double precision. Already have the function of valid answers to non-existent pages, but it is not certain. Therefore, it is best to check: enter the wrong address in the address bar, check if it appears, and then check the response code (for example, here:-). If there is a problem, please fix it immediately.

That is to say, the place found by chance when the robot crawled. Whenever the robot encounters a redirection in the structure, it trips as it is (the first one is loaded, then suddenly throws it to the second one), and you get a negative score. Next, we will figure out where and how you need to use redirects correctly so as not to disturb the search bots. Avoid using too long and high-level nesting, the structure should be clear and clear, and the priority page and the main page should not be clicked more than 3 times. Otherwise, search engines will bypass most of the pages, which may result in reduced site indexing workload and traffic loss. If the address must be replaced when optimizing internal pages (there is an incomprehensible /1 1235, they decided to replace it with an understandable,---1235), and then use 303 redirect. Then, for pages with redirects that already exist in the search results, the search engine will index the new pages and replace the addresses in the search results with the new pages.
For example, the site is undergoing technical work, and all addresses should be directed to pages with ), and then use 303 redirection. In this case, the search engine will not change the page address in the search results to a new page address, nor will it index the new page.
Generally, it is recommended that you do not create a context when you must set 303 redirects; but if the URL varies from 1 day to 6 months, please set 303 redirects.
When setting up redirection, make sure that there is no complete redirection chain. Redirect from the original to #2 and then to #3, so it can be in this situation indefinitely. To check whether the redirect is configured from the page (and which page), and whether there is a redirect chain, use the already mentioned-service. If a page on the site has duplicates, both the duplicate and the original page can jump out of the index (or even jump out from the top). If the tags on different pages match, the chance of reaching is again zero. Therefore, duplicate copies must be captured and brutally destroyed. , But you can also access this page through parameters.
Delete all unnecessary technical pages that accidentally appeared during the creation of the website. Deleting unnecessary technical page addresses has become more difficult because they must be discovered first. Specialized software, such as or its free simulation, does a good job of checking whether internal website optimization is duplicated. Using this software, we found all addresses and only kept one standard address.

In addition to duplicate content, a common problem in internal website optimization is duplicate meta tags. When meta tags are automatically filled in, such as in the product catalog of an online store, they will appear. You should capture tag duplication in the same way as content duplication: through specialized software. When they are captured, all that remains is to make them unique. If there is a lot of repetition, then the work is not easy, because more than 1001 pages of manual labels, even strongly hope that the update time Hartselle possessive is too long and expensive; therefore, in this case, use a mask to fill. For example, if you have a TV store and you name 51 Samsung TVs the same in the product card (the title and 1 overlap on 51 different pages), then you need to rename it by including different parameters in the title They: TV type, diagonal, color, and even product number. After the website is technically prepared, it is time to start using semantics to saturate the website, that is, you will promote relevant words/phrases through it. This is an ordered set of words, their shapes and phrases, which most accurately represent the types of activities, goods or services provided by the site. For simplicity, this is a set of phrases/words that you want search engine users to find their website.
Remove inappropriate and invalid words from the result list. A set of queries aimed at solving specific user issues should be upgraded on one page. As a result of clustering, a cross-site request distribution map is obtained.

Divide into several paragraphs, highlight headings, subheadings, bullets and numbered lists. While complying with all the requirements of the search engine, enter keywords as accurately as possible while maintaining an adequate view of the tags visible to users. All tags must be unique and cannot be empty. Search engines usually use text with keywords as site descriptions. But sometimes the content of <> is used as a summary. Acceptable version of description: Unique text of no more than 161 characters, using the exact occurrence of keywords at a time. "Description" should consist of a few sentences describing the content of the page. Advertisement slogans, figures, certain facts and calls to action are allowed. If the "description" matches the title tag, search engines will ignore it.

This meta tag is an auxiliary tag for search engines, not as an auxiliary tag. If it is too laborious or impossible to fill in correctly, it is best to abandon "keywords" completely. It is important to use keywords here, but the content of <1> must not be the same as <>. It is important to pay attention to the hierarchical structure of the title: <1>, then <2>, then <3>-and so on.
These tags help improve the readability of the text, but they should not be overused. You don’t need to highlight keywords, but visually emphasize only the main idea in the text.
After scanning, it will help to identify duplicate, empty and long labels. Due to the large number of pages, it is very difficult to manually fill in these meta tags for large online stores. For this, you can use a template mask to automate the process. For example, with their help, you can use the site and all its parts of the product to name thousands of pages on a large scale.

Means to install feedback between site pages: there is a link to the contact information page from the menu on the site homepage-this means there is an internal link between the homepage and the contact information page. The more links within the site, the more important the content of a page is in search engines. When optimizing online stores and large portals internally, please make a lot of links to similar articles/products. This is the case when the page links to itself. You have placed the search engine on your site and went to make the necessary queries-now you need to satisfy the visitor by giving him the opportunity to use the site comfortably in addition to providing relevant answers to his request. The usability level of the website allows users to find the information they need quickly and easily.

In terms of website quality, content always comes first. These words should be interesting and useful. The graphics are themed and pleasant; the design is modern and attractive. To know exactly what needs to be done to add it, please use the official tool-.

Of course, in terms of usability, all the factors that contribute to the convenience of information perception apply: convenient feedback form, order form, high-quality design; easy to navigate, etc. Therefore, create a website for people. These are all the elements of the website. They indicate to search engines:) The website is selling goods;) On the website, all the purchase information important to consumers is displayed in a complete, accurate and easy-to-understand form. Filter and sort to quickly search for goods/services. In business themes, hope that all these elements will appear on the website. In order to make all the above steps not wasted, search engines will reward you with highly converted organic traffic, so you need to pay attention to the appeal of the abstract in advance.
This is the content of the page displayed in the search results. The code snippet always displays: page title, address, short description, website icon; and other elements can be entered into the code snippet: links to other popular pages on the website (), contact information (address, phone number, business hours), The price of the product/service, the grade of the product/service, and in some cases more information.
The most powerful tool, because it can even insert price information in the clip. Micro tags are special tags/attributes added to the page code to indicate to search engine robots that a certain content element corresponds to a certain type of entity.

And comments, pages containing videos, movies, music, etc. Search engines will display other information in the summary of the page, which will help increase click-through rates.

Learn more about the purpose and principles of microtagging in our other article:
But there are also some life tips that can help you adjust it to increase the click-through rate. Make sure to upload a unique website icon to your website to attract attention. Ensure that the site structure is clear and reasonable.

The user is as important as the headline of the contextual ad. Using this map, you can check by searching for incomprehensible points or make internal optimization yourself. In any case, your general understanding of now is stronger than four thousand words. But don’t forget that you are still dancing with tambourines, doing great creative searches, and constantly monitoring innovation and Internet marketing. For each of the above topics, you can write five identical long guides in five years. , Probably in all cases, everything loses its relevance. All the tasks described do not need to be completed at once, but must be completed frequently. If you are the host, please refer to our troubleshooting guide. Use Meta Robots to Prevent Search Engines from Indexing Your Page and Following Your Links