Commodities are the corporate identity of the consumer rights market

Commodities are the corporate identity of the consumer rights market Brand Promotion-Theoretical Foundation of Company Promotion-Diploma Promotion
A brand is a name, text, expression, logo, symbol, or design solution or a combination thereof. The purpose is to designate the goods and services of a specific seller or a group of sellers to distinguish them from competitors [15, p.138].
In a broad and loose sense, a brand includes the product Michigan or service itself and all its parameters, a set of characteristics, expectations, user perceptions and the associations attributed to them by the product, and any advantages that the brand owner brings to consumers. committed to. In other words, according to this understanding, the brand is the consumer's pursuit of the product and the creator's own understanding of the product. Brands such as automobiles, household appliances, beverages, and computers have been recognized worldwide, and some well-known brands (so-called big brands) are one of them. Well-known Russian national brands include beer brands, cars, vodka, cigarettes, etc.

Brand evaluation is conducted using many characteristics [7,. It depends on the brand's ability to dominate its product category.

It depends on how well the brand image and characteristics correspond to the needs and expectations of buyers. It describes the characteristics of buyers' participation in brand consumption, and it depends on the frequency of choosing a given brand in the presence of alternatives. Defined as the percentage of the target audience that a given brand can recall. Brand marketing is the joint creative work of advertisers, implementing agencies, and advertising agencies, and the rationality of it is proven through marketing research to create and implement a personalized brand image in the minds of consumers on a large scale. The creator of the brand image considers the physical characteristics of the product, and the feeling the product induces in consumers not only attracts consciousness, but also attracts emotions that affect the subconscious. If products on the market are accompanied by success and high reputation, there will always be similar products that repeat their popular image. Therefore, brand promotion is an evolving activity that will cut off competition from competitors. Use three factors that are very important for attracting advertising audiences-historical roots, current reality and predictions for the future. At the same time, trademark is a formal legal concept. The main purpose of a trademark is to identify the products of a particular manufacturer, establish the legal priority of its owner to use the trademark, and use it as a means to combat unfair competition. Generally, trademarks have legal protection. Its main element is the trademark, which is part of the company's identification system [35, .93].
The corporate image is one of the tools to form a brand, and it is also an element of brand building. Corporate style is a set of technologies (graphics, language, color) that provide a certain unity of all products of the company on the one hand, and make the company and its products object to competitors and their products on the other hand.
The main task of corporate identity is to make the company's products easy to identify and distinguish from other companies' products, increase competitive advantage, publicity and advertising effects, and protect products from counterfeiting. The original outline or abbreviated name of the company, a product group produced by the company or a specific product produced by the company). The company block is a traditional and frequently used combination of multiple elements of the company logo (for example, the inscription below the company cut triangle). This is a specific person selected by the company to act as an intermediary for communication with the recipient. A more general concept is. Trademarks represent graphics, language, volume, sound names or their combinations registered in a predetermined manner, and trademark owners use them to identify their products. The owner’s exclusive right to use a trademark is protected by national laws. Nowadays, many people know that for a long time, there has been no competition for goods and trademark competition. This is due to the fact that finding niches in new product areas is now becoming more and more difficult, because in any field, there are companies that produce similar high-quality products. Therefore, the buyer should pay attention to the reputation of the company that operates under a particular trademark. However, trademarks do not always reflect the company's name. For example, many people know the company's video equipment, but few people know that it is the company's trademark. Therefore, trademarks bear a great semantic burden. Products with well-known trademarks are 16-31% more expensive on the market than unmarked products. 5 Ways Data Science Changed Finance